Reviewer List of Emails

NOTE:  Amazon has updated their terms of service for reviews on Oct 3rd 2016.

They honor giving out review copies of your book, but not as an incentive for a positive review.  It's a little vague and confusing, but they want to avoid people getting free stuff for positive reviews.

You may give out review copies of your book, but no longer in direct exchange for a positive review.

Readers that choose to review something can do so on their own.  Without your prompting or influence.

Amazon is being vague so play it safe and use Amazon's "wording" directly when soliciting for a review.  Example:

  • Attached is a review copy of my book.  It's the first in a fantasy series about two warring elf nations.  Hope you like it!

Notice I kept it short, and didn't even request a review.  Provide your book as is.  Let the reader decide what to do with it.
NOTE:  Never offer them money or any type of incentive.  NEVER EVER.  They will block you or worse report you to Amazon.  Amazon allows you to give out review copies of your book. Always check with Amazon for the latest in review policy (it changes frequently).
Also NOTE: Depending on your email program you may need to remove the name before the actual email manually.

  • These are publicly available email addresses openly looking for review solicitations. These email address are listed on forums, Amazon account profiles, review blogger sites, etc. 

Also these guys all review books, regardless of their name (like "productReviewguy").  Email them all!
  To copy and paste the list go to this link.

Risk vs Potential

Writing is fun. Publishing is scary. You’re putting yourself out there! You’re being judged! Not everyone will like your book and the fear can be overwhelming.
No one is ever a success overnight. Behind every success and every accomplishment is years of experience and practice.
If you’re new to writing, expect to fail and to make mistakes. Virtually everyone wants to write a book, but those who move beyond writing and actually publish take a risk.
Take enough risks and you start to see your potential as a writer.
Maria Rocamora said, “Shame is the leading cause of death of the potential for actualizing giftedness.”
Never be ashamed as a new writer. Be prepared to make mistakes and jump right in putting yourself out there.
One trick for fiction writers is to use pen names to start, so that you can disassociate your future writing fame from your practice books.

How to Publish

The future of your book depends on how it’s published.  The way it performs the first few weeks to a month gives data to Amazon telling if it’s either a best seller or a flop.
The number one factor Amazon measures is sales.  The more sales you can get, the better.  Amazon’s system doesn’t separate free books from books purchased at cost.
At the minimum, you must give your book out for free for five days using the Kindle Direct Publishing five day free promotion, which is available every 90 days.  Statistically, books priced at $0.99 sell better than other prices.  Pricing your book higher lowers the amount sold.  The first month it’s best to price it at $0.99.
If your book is slow to gather reviews, use Amazon approved methods such as:
NOTE: Another method is to run the five day promotion every other day.  Results in my tests are the same at the end of the month for either method.

Be Reasonably Unreasonable

One of my favorite quotes is from George Bernard Shaw who said, “The reasonable man adapts himself to the world; the unreasonable persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”
Writing books as a self-publisher depends heavily on writing books that are reasonable, however. You want to write books that people want and are searching for.  If people aren’t searching for it, then they won’t find it (without marketing).  Writing a very unusual book as a self-publisher makes the chance of people finding it slim. However, everyone writes books people are searching for, so you need to be unreasonable just enough to stand out from the others (niche).
Write a book people are searching for (reasonable) that stands out just enough to generate attention, pulling customers away from the mainstream (unreasonable).
Find the balance to be both reasonable (to be easily found), and unreasonable (to stand out).

Explore Optimistically

Write about what excites you.  Explore as many avenues as you can within your interests, skills and experience.  Often, our first (second, third and fourth) attempt at writing fails.  The trick is to find what sells while lending your unique skills and interest to the book.
Someone passionate about sales and marketing may find their books on general sales tactics fail.  Those who don’t give up and explore other niche markets will find success.  The person interested in sales and marketing may find their books on sales strategies for small business owners take off.
Martin Seligman in his book “Learned Optimism” says, “Success requires persistence, the ability to not give up in the face of failure.  I believe that optimistic explanatory style is the key to persistence.”
Success in writing takes exploration with both your interests and skills to find what works and what doesn’t.  Love writing horror books, but your witch books aren’t selling?  It could be as simple as exploring other categories, like zombie books.
Optimistic exploration is the key to successful writing.